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The Business is Their Family


To the Mogannams, the best part of owning Bi-Rite is “the people”—the staff and vendors are like family. For entrepreneurs hoping to start their own markets, Sam has this advice “Be really clear on why you are doing it, have a well defined mission, vision and set of core values. Be ready to work hard and to love every minute of it. You must love to feed people and to serve them selflessly and to find fulfillment from this. Hire staff that share your core values and who are passionate and capable of learning and sharing.”