Story contributed by Polina Selyutin.“It’s about finding your truth” says Joslin Van Arsdale, owner of Eco Citizen, a green apparel boutique in San Francisco’s Russian Hill neighborhood. Joslin’s path to Eco Citizen passed through London for fashion design, NYC as a stylist/designer, researching textile trends in Paris, London for grad school at Goldsmiths College, and Santa Fe, New Mexico working as a gallery director before landing in San Francisco to launch Eco Citizen 3 1/2 years ago.