I hate networking. I know, I know. Total heresy. Let me explain…Networking, in the traditional sense, makes my stomach churn. You
know the scenario. Business cards, three piece suits, Las Vegas
conferences. The norm. Sure, it may work, but it lacks one key
ingredient in a successful personal relationship: sincerity.I’m a firm believer that if you can’t offer sincerity, you can’t
offer much. And as creatives, if our heart isn’t in our work, it can get
pretty ugly. And I’m not talking metaphorically here. Really, it’s
ugly.